Our buyers put together collection in an ongoing, constantly creative process. Collections are often prepared up to a year ahead of time. Inspiration is gathered from trips, street wear, media and shows.

Every piece of jewellery or accessory you find in a Glitter shop has been carefully examined before it arrives in the shop. This is a long and difficult process, where each product is thoroughly assessed on the basis of detailed design, quality and fashion. Our buyers work closely as a team but have their own specialist areas to ensure that each product group is constantly evolving.

The entire process from work with a season’s trends at the beginning through the product being available in our shops takes about a year. The most important work for our purchasing department is its analysis and selection of which products we should invest in. We work with four seasons, spring, summer, autumn and winter. Each season contains several trends/collections.

Information and inspiration

The trend work starts with the collection of as much information and inspiration as possible. Inspiration is collected from visits to different fashion shows around the world and through inspiration trips to, for example, London, New York and Tokyo. We participate in different trend seminars and collaborate with several major trend analysts. It is a constant, never-ending task for our buyers to stay up to date about what happens in the fashion world and to keep informed to be able to meet our customers’ expectations.

Collection work

When all information has been collected, we will analyze it and then put great emphasis on developing trends that will suit our selection and our target group. Every collection/trend is discussed and analyzed in detail as colours, style, feeling and expression are determined and the collection starts to take shape.

The final selection

After than we deal with the critical work, making the final selection and purchasing the collections/trends that we have chosen to invest in.